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Why work
with us?

Why we consistently drive good outcomes, again, and again, and again.

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Why should you
choose MyContentPal?

In a world where AI content is a growing concern,
My Content Pal stands out. 

We guarantee 100% human-crafted SEO content.
Creating lots of content has its challenges, from finding the right writers to ensuring quality. With us, you get consistently high-quality content without the hassle
– a truly pain-free experience.

How We Recruit

A-Players

We know that finding exceptional writers is about more than ticking boxes on a CV.

We want to identify individuals who have a rare combination of:

Talent Dedication and passion Strategic thinking

These writers are the ones who can craft content that engages, informs and converts. So, we ditched the traditional recruitment approach (after a lot of trial and error on our part), and created a recruitment process that works. Over the past few years, we have spent thousands of hours vetting and interviewing content writers.

Our recruitment test has changed many times over the years but now the pass rate is only 3%!


These writers are the ones who can craft content that engages, informs and converts. So, we ditched the traditional recruitment approach (after a lot of trial and error on our part), and created a recruitment process that works. Over the past few years, we have spent thousands of hours vetting and interviewing content writers.

Our recruitment test has changed many times over the years but now the pass rate is only 3%!

Forget the CV – Do a Writing Test

We’ve tried the traditional CV-to-Interview process, but what does that really tell us about a candidate? Instead, we decided to let the candidates do what they do best: Write!

For each candidate, we send out a detailed writing test with a specific brief. They wrote this test article on SurferSEO. This test allows us to evaluate:

  • Ability to follow instructions: Can the writer stick to a brief? 
  • Clarity and conciseness: Can they write in a clear, easy-to-understand way, even if the topic is complex?
SEO optimisation: Are they able to optimise the keywords provided by SurferSEO?

Our proofing team meticulously reads and edits each test, focusing on writing strength and the ability to follow the brief. 

This recruitment process allows us to go beyond surface-level qualifications and identify writers who truly have the mindset and skills we’re looking for.