Why Work
With Us?

B2B Marketing Experts

Our experience in B2B content sets us apart.

We understand the challenges and opportunities within the B2B landscape, and can tailor our strategies to meet the needs of your business.

We specialise in:

Focused on Results

We’re driven by delivering measurable results.

We’re not just about creating content, we deliver content that leads to tangible outcomes for your business.

We do this by constantly refining our strategies to keep up with algorithm changes and your industry, ensuring sustained growth for your brand.

KPIs and Accountability

We don’t just deliver you your content and call it a day.
We are dedicated to seeing you succeed, which is why we also track certain metrics to measure success. 

Once we have access to Google Analytics and Google Search Console, we measure:

We’re happy to arrange a call with you to point out some factors on your site that might need changing (because we care) to improve your rankings. 

Our true expertise lies in advising and educating our clients, helping them to develop strategies to succeed in the long term.

Clear communication

We believe in proactive communication.

All our comms happen on the My Content Pal portal, where we keep you up to date with your order before you have to ask us how it is progressing.

You will receive frequent updates from your dedicated writer on the status of your content – whether it is in the writing phase, proofing process, or completed.

No Shortcuts

“Content marketing is a commitment, not a campaign.” – Jon Buscall

At My Content Pal, we understand that true success in SEO and content marketing is a marathon, not a sprint. Here’s why:

Audience Trust: Trust is earned through regular, reliable, and valuable content. Developing meaningful relationships with your audience takes sustained engagement and interaction.

Content Quality: Creating high-quality, in-depth content takes time and effort, which pays off in the long run.

Cumulative Impact: The cumulative effect of content marketing builds over time, resulting in exponential growth rather than immediate results.

Compounding Interest: Content can continue to attract and engage new audiences long after it’s published, compounding its value over time.

Sustainable Growth: Short-term tactics might bring quick wins, but sustainable growth in traffic, engagement, and conversions comes from a marathon approach to content marketing.

At My Content Pal, we don’t believe in shortcuts. We focus on creating high-quality, impactful content that drives sustainable growth over time. With us, you’re investing in a future where your content continuously delivers and scales.

Why Work
For Us?

We only recruit
A-Players

We don’t care about CVs. We care about individuals who have:

We request that all our candidates do a writing test – it is what you do best after all!

Forget the CV – Do a Writing Test

We do this to check:

For each candidate, we send out a detailed writing test with a specific brief. They wrote this test article on SurferSEO. This test allows us to evaluate:

We want to go beyond your qualifications and see what you’re really made of.

What makes an A-player?

We’re not looking for someone with English degrees or Journalism experience, or a person who can type 100 words a minute. 

Yes, we’re looking for good writers, but our ideal employee also:

Our employee
retention strategy

Once we find the best talent in the industry, we want to keep them. We do this by creating a positive, engaging, and challenging (but just the right amount of challenging) work environment where employees can grow and feel like part of a team.

Our retention strategy includes:

Employee testimonials

We can go on and on about our policies, but let’s look at what our employees (current and past) have to say:

We Go To Events

We attended Brighton for 2 years in a row!
Once, we had our own booth where we offered massages out for free 🙂
Life at My Content Pal got pretty busy after that so we haven’t been back.

We’re looking to change that in 2025 but this time focusing more on US events.

We also intend on sponsoring more events too 🙂

Our Thoughts On AI

You can’t escape it, but it also can’t replace humans. Artificial intelligence – or more specifically, algorithmic learning – tools have their place in content creation, but that place is as a researcher, editor and proofreader. Not a writer.

AI can’t replicate the touch of a human – from the storytelling to the SEO optimisation, which is why we have a 0 tolerance for AI content at My Content Pal.

However, we do use AI for:

All content completed by the writing and editing team is run through various AI detection tools before submission to our clients.