Content Sprints

Content is a marathon. But it
can also be a sprint.

How much does it cost your business that you aren’t ranking right now? Try our done-for-you SEO content service designed as a short sprint.

You don’t need a long-term contract to grow your revenue.

Strategy Call

Brands and agencies we’ve successfully worked with

Sit back and hear us out.

It’s true that SEO is “ongoing work,” but let’s challenge the way you think about it.

Here’s a hot take: you don’t need an agency on a retainer to do an SEO content campaign.  The truth is, if you do it right, most of the work happens at the beginning.

The usual scenario

You produce content in-house or order articles from an agency. But organic takes time, Google can be random, and when you drip content, you’re delaying ROI. It can take as much as ~9 months before Google takes notice and you start seeing results. More, if you’re doing it without a strategy.

The sprint scenario

We do all the work upfront and attack the campaign holistically. Based on this roadmap, we scale the content production to exactly what you need to get it done in ~2 months. You spend your 9-month budget now to see money start trickling back after month 2.

A consistent publishing schedule is great for:

  • Engagement and online presence
  • Building authority with your loyal audience
  • Maintaining your brand’s online identity with rich, differentiated content

A content sprint is better for:

  • Growth and traffic
  • Building topical authority with Google
  • 10xing your output quickly with high-quality, on-brand SEO content

You need a content sprint if…

  • Organic is a brand new channel for you and you need an impactful strategy to drive growth.
  • You have a new product suite and you want to produce a content cluster around it.
  • You’ve neglected your organic channel and you want to catch up.
  • You’re just tired of not seeing results with content created in isolation.
  • You want to work with someone who understands content doesn’t exist in a vacuum — it should be tied to objectives and key results
Book that call today

How does
it all work?

Before we sprint, we map out the route.

Knowledge Transfer

Your team has the subject-matter experts; our team is just the conduit. We are driven to extract your wealth of knowledge to understand the nuance of your brand, target audience, and specific needs. 

Topical Map

A holistic SEO campaign starts with research; our topical map is the roadmap. Like everybody else, we use keyword gap analysis, yes, but there’s more to strategy than just seeing what your competitors are doing. So we dive deeper—researching the trends in your niche and all the conversations around them to pick the low-hanging fruits. We leave no stone unturned to get to the bottom of what your brand needs!

Content Strategy

Our SEO and content leads build the documentation for your sprint with a style guide and resource library. This time-consuming but fundamental step ensures that the writers producing the content for your campaign are always on the same page.    

Detailed Content Briefs

We produce deeply detailed content outlines for your target keywords. These briefs are so detailed that they can be passed to a writer of any skillset.

Feedback

We take in your feedback & refine the product until it’s perfectly aligned with your brand. You have a direct channel of communication with an editor and content lead. We’re tired of seeing lackluster, undifferentiated content, and that’s not what we want to produce.

What you get with us

It’s true that SEO is “ongoing work,” but let’s challenge the way you think about it.

Here’s a hot take: you don’t need an agency on a retainer to do an SEO content campaign.
The truth is, if you do it right, most of the work happens at the beginning.

Strategy

  • Knowledge Transfer
  • Thought-Leadshership Interview
  • Target Personas
  • Internal Links Map

Foundational documents

  • Style Guide
  • Terminology 
  • Resource Library
  • Templates

Detailed briefs

  • Search Intent
  • Target Audience
  • Internal and External links
  • FAQs

All the questions that have been asked

Frequently Asked Questions

If our FAQs don’t answer it for you, reach out to us directly via support@mycontentpal.com

A sprint is a focused SEO content campaign that works as a standalone. Instead of doing tasks like keyword research and content production periodically or on a monthly retainer, we “sprint” through the topical map and content strategy to expedite the process. The content can go live and start ranking much faster, and production can be scaled to exactly what you need. 

No, there’s no contract or retainer. A sprint is designed as a standalone service which you can buy multiple times, depending on your needs.

The number of sprints you need depends on your website, budget, and needs. Most clients use multiple sprints per year. During our consultation call, we will tell you exactly how many sprints we recommend undertaking.

A sprint is a one-time purchase.