Content Refresh

Got outdated content? Let’s make it vintage, instead.

Give us your old texts so we can make them happening again. Our content refresh will help you rank at a fraction of the cost of producing new content.

Start the makeover
Content Refresh header page image

Brands and agencies we’ve successfully worked with

You need a content refresh if…

  • You have great content, but somehow – no traffic or impressions.
  • Your last update is from back when Brangelina was still a thing.
  • You don’t have time/budget for new content, but your site needs to stop collecting dust.
  • You want to build authority, up conversions, and maximize the ROI of existing pieces.
Book that call today

What does our
content refresh service entail?

Our content refresh service is a deep edit of your existing copy so that it’s up-to-date, engaging, and ranks higher in the SERPs.

Skip the hassle, let us edit your:

content audit

Content Audit

We analyse the SERPs, market, industry, competitors, and audience to tailor our approach.

Edit for Engagement & SEO

Edit for Engagement & SEO

We edit the texts be error-free, engaging, and attractive to readers and search engines alike.

Information Update

Information Update

We fact-check old texts & meta data to ensure they’re up-to-date, then add links, quotes, insights, & stats.

Reel in the Visitors

Reel in
the Visitors

Your outdated articles are now vintage! They rank higher in the SERPs, attract more traffic, and provide value.

Don’t fix what
ain’t broken.

Is a page performing well? Then leave it alone! We know all about the delicate balance required for a successful content refresh.

Here are some other things we know how to do well so that your old content gets a second chance.

don’t change the url

DON’T CHANGE
THE URL

INTEGRATE NEW, RELEVANT KEYWORDS

INTEGRATE NEW, RELEVANT KEYWORDS

update date publsihed

UPDATE DATE PUBLISHED

check meta data and alt tags

CHECK META
DATA & ALT TAGS

incorporate recent trends and data

INCORPORATE RECENT TRENDS & DATA

make sure links aren't broken

MAKE SURE LINKS AREN’T BROKEN

improve readability

IMPROVE
READABILITY

update old news

UPDATE
OLD NEWS

fine-tune language for audience

FINE-TUNE LANGUAGE FOR AUDIENCE

optimise headings for seo

OPTIMISE HEADINGS FOR SEO

revisit structure

REVISIT
STRUCTURE

add internal and external links

ADD INTERNAL & EXTERNAL LINKS

craft new and compelling ctas

CRAFT NEW & COMPELLING CTA’S

monitor performance post refresh

MONITOR PERFORMANCE
POST REFRESH

They say a picture is worth
a 1,000 words or something.

So we’ll let these pictures speak for us:

Dig beyond
the surface.

While lipstick may look good on a pig, it’s not what we do here. We go beyond minor cosmetic changes, diving into the heart of things and revamping your content inside and out.

dig beyond the surface section image

All the questions that have been asked

Frequently Asked Questions

If our FAQs don’t answer it for you, reach out to us directly via support@mycontentpal.com

Is your piece serving its purpose, in terms of BoFu, ToFu, MoFu (place in the tunnel)? Does it contain outdated information and broken links? Has it dropped in the SERPs rankings? Are your visits plateauing? Is the text not satisfying audiences and search engines? In a nutshell – is it not performing as it should? If yes, it needs a refresh.

This depends on many factors, but you could see a difference in a matter of days – sometimes even overnight. This isn’t us overpromising – it’s just how it works. Once the search engine crawlers get a taste of the new reader-first, fresh, & updated content, they could boost the site’s ranking, giving you a spike in traffic.

Once we’ve conducted an audit and analysed your specific market, audience, and goals, we will get into a regular rhythm of updating pieces. Standard TAT is 72 hours on a piece if it’s longer, and less if it’s shorter.

A content refresh allows you to maximize the ROI on existing pieces – increase traffic and thus conversions – at a fraction of the time and cost of creating batches of new content. If your old content is beyond repair – we’ll be honest with you and recommend writing new texts. But if we see the potential of sprucing it up – we’ll do just that. The best part? The results are easily measurable and rather fast to arrive.