A 90-Day LinkedIn Growth System for B2B Founders
AI Content Pals for Founders Who Don’t Have Time to Build a Personal Brand
Your Personal Brand AI Operating System, built around you.
Your first 20 posts published. Your voice trained into AI. Handed over on day 90. Yours to run.
* We’ve used this exact system to build 3 agencies and generate £3M+ in revenue from a following smaller than most people’s email lists.
Trusted by B2B’s Best-Known Names
Updated: 1st of December, 2025
Silence online is the most expensive decision you’re making.
65% of buyers admit they’re influenced by what a founder and their team post online.
You want to post. You know you should.
Maybe you even open LinkedIn at night with the intention to write… but by the time you get there, you’re drained.
Client fires, sales calls, endless ops — all your energy is gone.
And so another day passes in silence.
Meanwhile, the market keeps moving.
Because the hard truth is this: visibility beats ability.
And every week you stay quiet, the “catch-up tax” grows. Competitors compound trust, attention, and pipeline while you fall further behind.
When you finally try to catch up, it costs 10x more to buy back the attention you could have owned today.
Silence isn’t harmless.
It’s draining millions in lifetime opportunity from your business.
And the cruelest part? You’re not losing to someone better. You’re losing to someone cheaper, louder, and often less credible – simply because they show up while you stay buried in the day-to-day.
The fix isn’t more random posting.
It’s building a system where every post, every story, every word becomes a micro-asset that stacks in your market’s memory until the reaction is automatic:
“I know this face. I trust this voice.”
…
Top Voice
At My Content Pal, we call this Feed Salience – the effect of showing up with clarity, credibility, and consistency until you’re impossible to ignore, and strangers become clients.
Craig Dewart
Founder MyContentPal
You Already Know What Matters. But Missing The Right System.
The market is full of growth solutions. Thing is, most are not for you.
When people see you, trust you, and remember you – pipeline shifts from outbound chasing to inbound choosing. But there’s a difference in how you get there. A big difference.
You’ve likely tried it all…
Yet nothing works?
Let us clear this up. Once and for good.
These do not work because you’re either not the right fit…
… or they’re missing a key ingredient.
For Founders Under 1m ARR… DFY ghostwriting rarely works.
The bottleneck is always the founder – without their lived experience, the output feels shallow or generic. And the few ghostwriters who can interview, brand, and distill insights properly are usually priced out of reach.
DIY courses fail because they overload you with frameworks you’ll never finish – leaving you guilty about the investment and no closer to posting.
Coaching drops vague theory on your lap while you juggle ops, delivery, and sales. The ideas are nice. The execution never comes.
We saw too many ambitious founders stuck in that loop.
Brilliant at what they do — but invisible online, watching louder competitors win the attention, the authority, and the clients.
That’s why we built something different:
The Done-With-You Personal Branding System.
It’s not done-for-you content that erases your voice.
It’s not another course collecting dust.
It’s not coaching that leaves you overwhelmed and on your own.
…
…
It’s a hybrid system that gives you the speed of “done-for-you” delivery and the freedom of skill transfer.
In 90 days, we sit alongside you and co-build everything that makes a brand work – your positioning, your voice, your profile funnel, your content engine, and your first 20 posts.
You don’t just walk away with assets. You walk away with confidence. With independence. With a repeatable system you can run in 2–4 hours a week, forever.
That’s the unique mechanism: a hands-on build paired with skill transfer – designed to free you from ghostwriters, courses, and the endless cycle of stop-start posting. It’s the fastest path to being visible, trusted, and revenue-ready…
…without sacrificing your voice or your time.
In 90 days, we’ll build with you…
A complete personal branding system, built around you.
In 90 days, we sit alongside you and co-build everything that makes a brand work – your positioning, your voice, your profile funnel, your content engine, and your first 20 posts.
Positioning Intensive
Get crystal-clear on your niche, audience, and message. In a 1:1 workshop, we sharpen your offer until you’re a market of one…
Visual Identity Overhaul
We overhaul how you’re seen online… from your profile funnel to your entire visual identity. Custom banner, carousel system, brand palette, and positioning copy that make you look and feel like the category leader you already are.
First 20 Posts (Momentum Plan)
We co-create your first month of content: 10 posts written with you, 10 posts edited with you. You hit the feed with confidence and learn by doing… no blank-page panic, no ghostwriter dependency.
Content OS & AI Engine
We build custom GPTs that are trained on your positioning, ICP, and content pillars. Pair that with your personalised distinct voice playbook, and you’ll create lead-generating posts in 2–4 hours a week, not days.
Infinite Idea Engine™
Never stare at a blank screen again. We wire in a journal-to-content workflow that alchemizes your lived experience into a bottomless vault of high-converting posts. Every stray thought, client story, or daily win becomes fuel. Instead of forcing ideas, your life becomes an endless stream of scroll-stopping content… ready to publish on demand.
Salience Engine
Build your reputation moat. Become the founder everyone wants to work with. Warm intros, not cold calls.
Here’re some receipts…
We’ve tried & tested the system on dozens founders just like you.
We don’t expect you to believe everything we say. We’d rather show you
5K+
Posts published
500+
New leads combined
256.7M
Client impressions
$2.5M
Revenue increase
At My Content Pal, we call this Feed Salience – the effect of showing up with clarity, credibility, and consistency until you’re impossible to ignore, and strangers become clients.
Adam Johnston
CEO at Pedallers
At My Content Pal, we call this Feed Salience – the effect of showing up with clarity, credibility, and consistency until you’re impossible to ignore, and strangers become clients.
Adam Johnston
CEO at Pedallers
I’ve used this exact system to build 3 agencies and generate over £3M from a following smaller than most people’s email list.
The results weren’t from luck. They came from a repeatable process: extracting insights, packaging them into content that lands, and publishing with consistency.
Here’s All You Get, And More…
Alongside The System itself, you get access to more than $16,090 worth of resources.
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$2,000 Value
Competitive Positioning Audit
We analyse the LinkedIn presence of your top 5 competitors and 5 industry voices. You get a written report showing exactly where the gaps are – what nobody in your space is saying that you should own.
Your competitor’s LinkedIn presence isn’t cringe. It’s working. This audit shows you how to do it better.
$1,500 Value
Full LinkedIn Profile Design
A complete visual overhaul of your LinkedIn presence: custom-designed banner, optimised headline formula, rewritten about section, curated featured section, and experience section restructured for authority positioning.
Your profile becomes a landing page that converts visitors into conversations.
$3,000 Value
2,000-Prospect Authority Map
We identify and map 2,000 ICP prospects in your space. These are the exact people you want seeing your content, engaging with your posts, and eventually becoming clients. We send connection requests on your behalf so your network is built with the right people.
When your posts go live, they’re not going into the void – they’re landing in the feeds of 2,000 people who match your ideal client profile. Most founders spend years building a relevant network. We build yours for you.
$2,500 Value
Cross-Platform Visual Identity
We identify and map 2,000 ICP prospects in your space. These are the exact people you want seeing your content, engaging with your posts, and eventually becoming clients. We send connection requests on your behalf so your network is built with the right people.
When your posts go live, they’re not going into the void – they’re landing in the feeds of 2,000 people who match your ideal client profile. Most founders spend years building a relevant network. We build yours for you.
$2,500 Value
LLM-Ready Authority Positioning
We identify and map 2,000 ICP prospects in your space. These are the exact people you want seeing your content, engaging with your posts, and eventually becoming clients. We send connection requests on your behalf so your network is built with the right people.
When your posts go live, they’re not going into the void – they’re landing in the feeds of 2,000 people who match your ideal client profile. Most founders spend years building a relevant network. We build yours for you.
$1,000/year Value
MCP Inner Circle
Access to a private community of other founders and partners who are all building their authority on LinkedIn with MCP. These aren’t random people – they’re vetted, high-calibre leaders in non-competing spaces.
When you publish, other members engage with your content in the first 60 minutes – the window that matters most for the algorithm. Your posts get early traction from real accounts. Your content gets pushed to wider audiences. And you’re building genuine relationships with other leaders who refer, collaborate, and open doors.
Limited to our first 20 clients.
Once it’s full, new clients don’t get access.
More Receipts
What we’ve done for clients just like you
“I’m very impressed by the quality of work at MCP. Craig has an impeccable eye for design, and his entire ghostwriting and personal branding team are super talented. They make every founder look and sound their absolute best online.
I respect the hell out of this company and anyone would be lucky to get a chance to work with them.”
Nick Saraev
Founder at Maker School
“”Not just writing for me, they’re writing AS me“
“I’ve been working with Craig and Emma for a few months now. Their ability to extract ideas from my often scattered thoughts and turn them into clear and engaging content is amazing. They took the time early on to understand my voice, tone, and goals. The process is smooth and the results speak for themselves. I recommend these guys to everyone!”
Emily Bradley
Head of Operations @ fatjoe.
“My go-to team for LinkedIn content“
“I’ve been working with MyContentPal on LinkedIn content creation, and the experience has been genuinely great. They make the whole process smooth, creative, and surprisingly fun.What I’ve really appreciated is how quickly they understood our voice and goals, and then turned that into content that actually resonates. It feels natural, not forced, and that’s rare to find.
Highly recommend them if you’re looking for a team that just gets it and makes your LinkedIn presence stronger without all the stress.”
Jana
Semrush
“Craig and his team are incredible”
“Craig and his team are incredible. I have spent years throwing out random, ill thought out thought leadership pieces that may have done well in isolation, but never with any consistency. Craig sits and listens for whole hours on end and helps me to spin my mot chaotic inner thoughts into posts that have started to achieve in excess of 70 likes a post.
I cannot recommend My Content Pal enough!”
James Congdon
Founder of WithFrontier
“LinkedIn Service Review – Incredible”
“I recently started working with My Content Pal through their LinkedIn service, and I’ve been so impressed so far. The onboarding was flawless, being able to extract all the information from me to clearly understand the pain points of my ICP and build a clear strategy to target them on LinkedIn. The first batch of ideas was perfect and exactly what I was after – the writing nails my own tone of voice and style.”
Freddie Chatt
“I’ve personally used Craig and his team for clients, Semrush, and my own personal projects — I trust him”
Nick Eubanks
Owned Media @ Semrush
“I knew I needed to post consistently on LinkedIn, but between figuring out what to post and juggling clients, it never happened. My ideas stayed in my head, and my competitors were the ones getting noticed. Then I found My Content Pal.
One 60-minute call → 16 high-impact posts that actually sound like me.
More engagement, more inbound leads, more industry recognition.
No more second-guessing what to post, just a system that works.”
Steven Khanna
Head of growth at Endorsely
“Craig helped find strategy ideas that resulted in one post going viral that gained me 1,100 followers in 24 hours and getting a host of new leads.”
Jamie I.F
Founder of Endorsely.com
Before you go…
Here’s why freelancers and agencies fail most founders under $30K MRR.
Here’s the reality.
Go cheap with a freelancer and you don’t get results – deadlines slip, quality varies, and you spend more time managing than creating.
Work with someone who actually knows their stuff, and the price tag jumps to $5K–$10K/month, which most founders under $30K MRR can’t sustain.
Haggle an agency down for a “discount,” and you become their lowest-priority client, getting minimal energy, slower turnarounds, and always sitting at the back of the queue.
That’s why most founders burn out before their brand really takes off.
For anyone under $30K MRR, freelancers and agencies just don’t work – the economics don’t make sense, the model doesn’t fit.
That’s why we built something entirely different.
A done-with-you system designed for your stage of growth.
Fast enough to get results now.
Affordable enough to keep momentum.
Structured to make you independent, not dependent.
Senior-level execution. No hiring headaches.
Get top 1% expertise for less than the cost of an in-house hire.
As your Strategic Thought Partner for Personal Branding, you get the full package of a personal brand team, without the cost or hassle of hiring one.
One Team, Not Random Freelancers
Bespoke strategy & positioning
Competitor Research
Bi-weekly interview
20x LI posts p/m
5-10+ one pagers / carousels p/m
2x Lead Magnets (asset)
Calendly Flow Sequence
Freelancers
from $2000
Agencies
from $5,000
from $4,000
Not ready to commit? No prob.
Steal our best thinking for free
Got questions? We’ve got answers