Done-for-you personal brand management. Strategy-led. ROI-focused.

Build a Founder Brand That Attracts High-Ticket B2B Clients

Known. Liked. Trusted. Bought from. We install the system that makes your personal brand deliver consistent qualified calls… while building an asset that outlasts algorithms.

Yes, I Want Inbound Calls

We only work with 14 founders at a time.

2/14 Spots Available

Craig Dewart
Play

Trusted by B2B’s Best-Known Names

In 2025, if You’re Not Posting Online, You Don’t Exist.

Content matters more than anything.
But it’s the first thing to slip when things get busy.

65% of buyers admit that a brand’s CEO and employees influence their decision to buy. You’ve spent years building up your business. You’re the expert. But as far as the internet’s concerned, you’re just another anonymous profile.

While you’re drowning in the day-to-day, people with HALF your experience and expertise are showing up online and stealing YOUR dream clients. They’re no better than you. But they’re the ones being followed, quoted, invited, bought from. Simply because they’re visible online and you’re not. Staying silent online is losing you MILLIONS in opportunity cost.

NOW LET’S FIX THAT.

Every post, every word, every image you publish… it all adds up to a simple reaction in your reader’s mind:

“I know this face. I trust this voice.”

That moment is built through a strategic combination of clarity, credibility and consistency. 
At MCP, we call this Feed Salience, and it’s how you turn scroll-past strangers into loyal followers and, ultimately, clients.

Top Voice

“You don’t need to become a content creator. You need a system — built around your voice — that creates clarity, visibility, and traction…”

Craig Dewart

Founder MyContentPal

Stop Throwing Spaghetti at the Wall

Lack of positioning and consistency is killing your personal brand.

It’s time to stop guessing what to post or how to show up online.

As your Strategic Thought Partner for Personal Branding, we turn your chaos into clarity and craft a brand narrative people know and love.

Personal branding doesn’t have to be difficult.
We’re here to get you clear on:

Your positioning: How to stand out in a saturated market.

Your narrative: What makes people know, like, trust, and buy from you.

Your voice: So you don’t sound like every other founder posting AI fluff.

Your content pillars: The strategic topics that build your authority.

Your visibility plan: Consistent reach in a world where impressions are harder to earn.

Sporadic content keeps you invisible. We give you a system that books calls.

Strategic Thought Partner for Personal Branding

Done-for-you personal branding that sounds exactly like you on your best day.

Traditional agencies slow you down. We don’t. Our tight, senior team of expert writers and designers handles everything in-house. Expect speed, quality, and work that performs.

2 DAYS

01

Strategy Sprint

2 DAYS

We align on your goals, analyse competitors, and perform ICP research. This gives us the clarity and insight to build a strategy that wins attention and drives calls.

7 DAYS

02

Groundwork Sprint

7 DAYS

After a positioning call, we update your LinkedIn profile and launch posts with your new messaging.. so your brand starts attracting calls ASAP

14-42 DAYS

03

Learning Sprint

14-42 DAYS

Test & refine content formats to identify the most effective strategy.

UNLIMITED

04

Growth Sprint

UNLIMITED

We scale the proven strategy to drive growth & audience engagement.

Capped at 14 clients… because results take focus.

Taking on too many people means we can’t give your brand the creative intensity and attention it deserves.

Make Me One of the 14.

2/14 Spots Available

The Receipts

Our work speaks for itself…

We don’t expect you to believe everything we say. We’d rather show you.

5K+

Posts published

500+

New leads combined

7.7M

Client impressions

$3.5M

Revenue increase

The FREE 5-Day LinkedIn Blueprint Agency Owners Use to Land $30K+ in Deals in 30 Days

What you’re in for

A viral personal brand system that runs itself while you focus on your business

You’ve got big ideas, but they’re all trapped in Slack chats and your notes app. We extract the best ones and translate them into a high-leverage online presence.

Here’s All You’ll Get

B2B Founder Positioning & Voice Architecture

Before we write a single post, we build a strategic foundation that reflects who you are, what you believe, and what you want to be known for.

We extract your insights, map your positioning, and develop a voice guide rooted in your authentic personality and real experience. No place for GPT babble here.

Find Out More

Weekly Thought Leadership Ops

Done-for-you content creation + publishing system

We extract your stories and POV, refine the insights, and turn them into strategic posts that drive engagement from your ICP.

Each piece is specially designed to grow your rep, reach, and recall with the exact audience you’re trying to influence:

→ Buyers
→ Candidates
→ Investors

All in your voice. Without stealing your time.

Build My Content Engine

Audience Capture & Nurture

Lead capture, email nurture, and pipeline

We don’t just post and ghost. We turn your online presence into pipeline by capturing your audience and guiding them toward action.

Think: landing pages, lead magnets, email sequences, newsletter strategy – all from the foundation of your content.

Turn My Posts Into Pipeline

Here’s All You’ll Get

Time is your most precious resource. That’s why our onboarding process is so quick and easy.

We’ll get you up and running before you can say “My Content Pal”.

Fill in the online qualifying form

Takes 2 minutes. Helps us make sure we’re the right fit and get to know what you’re looking for.

Get onboarded on a call with the founder

Let’s have a relaxed 1:1 about who you are, what you need, and what your strategy will look like.

Get a tailored strategy doc

We work our magic in the background and come back with your detailed personal brand game plan. Mapped to your goals, voice, and market, and ready to run.

See your first post go live & grow

We handle the writing, editing & posting. Just sit back and watch the leads roll in.

Let’s put a face to your name

2/14 Spots Available

More Receipts

What we’ve done for clients just like you

  • “I’m very impressed by the quality of work at MCP. Craig has an impeccable eye for design, and his entire ghostwriting and personal branding team are super talented. They make every founder look and sound their absolute best online.

    I respect the hell out of this company and anyone would be lucky to get a chance to work with them.”

    Nick Saraev

    Founder at Maker School

  • “”Not just writing for me, they’re writing AS me“
    “I’ve been working with Craig and Emma for a few months now. Their ability to extract ideas from my often scattered thoughts and turn them into clear and engaging content is amazing. They took the time early on to understand my voice, tone, and goals. The process is smooth and the results speak for themselves. I recommend these guys to everyone!”

    Emily Bradley

    Head of Operations @ fatjoe.

  • “My go-to team for LinkedIn content“
    “I’ve been working with MyContentPal on LinkedIn content creation, and the experience has been genuinely great. They make the whole process smooth, creative, and surprisingly fun.

    What I’ve really appreciated is how quickly they understood our voice and goals, and then turned that into content that actually resonates. It feels natural, not forced, and that’s rare to find.

    Highly recommend them if you’re looking for a team that just gets it and makes your LinkedIn presence stronger without all the stress.”

    Jana

    Semrush

  • “Craig and his team are incredible”
    “Craig and his team are incredible. I have spent years throwing out random, ill thought out thought leadership pieces that may have done well in isolation, but never with any consistency. Craig sits and listens for whole hours on end and helps me to spin my mot chaotic inner thoughts into posts that have started to achieve in excess of 70 likes a post.
    I cannot recommend My Content Pal enough!”

    James Congdon

    Founder of WithFrontier

  • “LinkedIn Service Review – Incredible”
    “I recently started working with My Content Pal through their LinkedIn service, and I’ve been so impressed so far. The onboarding was flawless, being able to extract all the information from me to clearly understand the pain points of my ICP and build a clear strategy to target them on LinkedIn. The first batch of ideas was perfect and exactly what I was after – the writing nails my own tone of voice and style.”

    Freddie Chatt

  • “I’ve personally used Craig and his team for clients, Semrush, and my own personal projects — I trust him”

    Nick Eubanks

    Owned Media @ Semrush

  • “I knew I needed to post consistently on LinkedIn, but between figuring out what to post and juggling clients, it never happened. My ideas stayed in my head, and my competitors were the ones getting noticed. Then I found My Content Pal.
    One 60-minute call → 16 high-impact posts that actually sound like me.
    More engagement, more inbound leads, more industry recognition.
    No more second-guessing what to post, just a system that works.”

    Steven Khanna

    Head of growth at Endorsely

  • “Craig helped find strategy ideas that resulted in one post going viral that gained me 1,100 followers in 24 hours and getting a host of new leads.”





    Jamie I.F

    Founder of Endorsely.com

Senior-level execution. No hiring headaches.

Get top 1% expertise for less than the cost of an in-house hire.

As your Strategic Thought Partner for Personal Branding, you get the full package of a personal brand team, without the cost or hassle of hiring one.

One Team, Not Random Freelancers

Bespoke strategy & positioning

Competitor Research

Bi-weekly interview

20x LI posts p/m

5-10+ one pagers / carousels p/m

2x Lead Magnets (asset)

Calendly Flow Sequence

Freelancers

from $2000

Agencies

from $5,000

from $4,000

Your Competitors Are Posting Every Day. Are You?

We limit ourselves to 14 clients so every founder gets the creative firepower required to stand out and get calls.

Apply for One of the Last Spots

2/14 Spots Available

Not ready to commit? No prob.

Steal our best thinking for free

  • Industry Breakdowns

    Reverse Case Study: Jake Ward’s LinkedIn Growth

    I spent weeks reverse-engineering Jake’s entire LinkedIn strategy so you don’t have to guess what works. Find out how he went from posting anxiety to 82K followers using a strategy anyone can copy.

    Find Out More

  • Swipe File

    LinkedIn Hook Vault

    The secret to standing out in a crowded LinkedIn feed: 100+ proven hooks collected from months of LinkedIn deep-dives.


    Find Out More

  • Growth Blueprint

    5 Steps to Get 1000 of Your ICPs Following You

    Stop shouting into the LinkedIn void. Steal the exact system I used to gain 1,000 targetted followers in just 90 days. Proven comment strategies, hook templates, building a micro-network to amplify your content, and more.

    Find Out More

Got questions? We’ve got answers

Frequently asked questions.

Because we’re not a content farm. We’re a hands-on creative partner. Limiting our client roster means we can work closely with each founder, give your brand the attention it deserves, and stay deeply involved in the strategy, not just the posting. There’s no place for templated content here.

LinkedIn is the core channel we focus on, it’s where B2B founders get the fastest traction and the highest-quality leads right now. But depending on your package, we also create assets that support your full funnel: email newsletters to nurture prospects, sales enablement content that fuels trust, and lead magnets.

We only work with:
– B2B high-ticket service providers and consultants doing $50k+ per month
– Coaches and course creators doing $30k+ per month

You’ll need to already have a proven product or service, a clearly defined ICP, and the willingness to commit to content strategy, consistency, and involvement (sharing insights, jumping on interviews, providing stories).

If you’re still refining your offer, finding product–market fit, or don’t have the bandwidth to contribute, our Done-With-You program is the better starting point. In that model, we co-build the system with you instead of running it end-to-end. Please still book a call.

You’ll see early signals first… things like more profile views from decision-makers, higher-quality connection requests, and engagement from the right people.

How fast inbound leads show up depends on your current LinkedIn presence, the strength of your offer, the size of your TAM, and how tight your qualification criteria are.

Most clients start seeing meaningful inbound traction within 3–6 months, though some experience it much sooner (sometimes in the first few weeks).

The real power is in the compounding effect: as your authority grows, leads become warmer, sales cycles shorten, and budgets get bigger.

On our intro call, we’ll walk you through what realistic expectations look like for your specific situation.

Most ghostwriting agencies just post for you. We build a content engine that drives consistent, qualified leadflow.
Content is the foundation but we don’t stop there.

Depending on your package, we also build supporting assets like lead magnets, outbound engagement, DMs, commenting, and conversion strategy… all designed to attract and convert your ideal clients.

Whether you want us to focus purely on high-leverage content, or run the full funnel end-to-end, the goal is the same: turning attention into pipeline you can count on.

Yes, we build a unique voice architecture from your real expertise and experience. Unlike generic ghostwriting services, we don’t just use random brand tone templates. We study your patterns, cadences, and language. Then, we translate them into thought-leading content that sounds just like you on your best day.

When you read it, you’ll think: “That’s exactly how I would’ve said it, if I had the time”.

In-house content marketers need management, direction, and time to acclimate. We operate like a senior partner. We’re autonomous, strategic, and fast. Plus, unlike a content marketer, we don’t just write. We also handle positioning, publishing, feedback loops, and even nurture layers.

That’s actually a big advantage. We specialise in working with B2B founders in SaaS, tech, and other niches where the real differentiators are clarity and actionable insights. Our process extracts what matters to your audience and packages it in a way that they’ll understand, remember, and respond to.